Americans wanted to impose the idea that a book or a movie should be considered the same as any commercial object. For they understood that besides the army, diplomacy and trade there is also a cultural war. It's a battle they intend to win both for noble reasons -- the United States has always felt that its values are universal -- and less noble ones: the education of minds is the best way to sell American products. Consider that cinema represents their most important export, ahead of weapons, aerospace or computers! Hence their desire to impose English as a global language. Even if we can observe for the last two decades a decline in their influence.
added by Malape, August 10, 2014